When presented with an opportunity to create a visual solution to decrease returns from jewelry purchases made on Groupon, I embarked on a intense research and design project that resulted in the development and successful implementation of custom silhouettes.
Examples of final silhouettes
Application of silhouettes on a Groupon deal page
Examples of early silhouette iterations
One of several proposals summarizing problem analysis, competitor research, and possible solutions
Silhouette Style Guide for Vendors outlines guidelines for proper usage.