
Silhouettes
When presented with an opportunity to create a visual solution to decrease returns from jewelry purchases made on Groupon, I embarked on a intense research and design project that resulted in the development and successful implementation of custom silhouettes.


Examples of final silhouettes

Application of silhouettes on a Groupon deal page

Examples of early silhouette iterations

One of several proposals summarizing problem analysis, competitor research, and possible solutions

Silhouette Style Guide for Vendors outlines guidelines for proper usage.